All Products articles – Page 9
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News
Republic Technologies brings out NPD under its Swan brand
Tobacco accessories specialist Republic Technologies (UK) is launching what it describes as its biggest ever NPD programme with the introduction of six new filters from the Swan brand.The new product rollout comprises a carbon paper filter for enhanced filtration, a Swan Long Extra Slim Filter (50% longer than standard), a ...
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Norseland unveils new snack called Amazin Grazin
Norseland has launched a new cheese-bar snack called Amazin Grazin.Targeted at young adults, it comes in three flavours: Smoky Chipotle, which is mild Cheddar cheese with chipotle flakes, sweet chilli jam, sunflower seeds and pumpkin seeds; Sticky Date and Honey, which is mild Cheddar with orange blossom honey, dates and ...
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CCEP adds two variants to Monster Energy range
Coca-Cola European Partners (CCEP) has added two new variants inspired by tropical flavours to its Monster Energy range: Pacific Punch and Ultra Paradise.CCEP says the two new variants will help retailers meet growing demand for flavour innovation within the energy sector, which is worth more than £1bn in GB retail ...
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Rubicon revamps pack design to reinforce standout on shelf
Fruit juice brand Rubicon is rolling out new pack designs across the range with the aim of enhancing the brand’s on-shelf presence.“The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” said Adrian Troy, marketing director at Barr ...
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Mars Wrigley UK uses augmented reality in Maltesers campaign
Mars Wrigley UK has unveiled a new augmented reality (AR) campaign for Maltesers Bunny. The campaign, an extension of last year’s Easter activation, will see Mars Wrigley UK call on consumers to help locate scores of ‘escaped’ Maltesers Bunnies. This year, through Mars Wrigley’s partnership with Snapchat, people will be ...
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Ben & Jerry’s launches Chocolate Chip Cookie Dough Chunks
Ben & Jerry’s is launching Fairtrade Chocolate Chip Cookie Dough Chunks. The snackable dough chunks are made using the same recipe as in the ice cream, loaded with Fairtrade chocolate. The dough chunks come in 170g bags, each with six servings and can be found in the freezer aisle. Ben ...
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CCEP renews support for Great British Spring Clean 2020
Coca-Cola European Partners (CCEP) will again be a supporting partner of Keep Britain Tidy’s Great British Spring Clean 2020, and is calling on internal colleagues, customers, partners and suppliers to back the initiative by hosting clean-up events between 20 March and 13 April.Last year more than half a million people ...
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Weetabix airs new advert in £11m multi-channel marketing push
Weetabix will unveil a new TV advert on Monday February 3 as part of its £11m multi-channel marketing push, as it continues to evolve its ‘Have You Had Your Weetabix’ campaign. It will launch across adults and kids’ national TV, social media and online (Facebook and YouTube) and it is ...
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Social media campaign for Vitalite extols diary-free lifestyle
Saputo Dairy UK has announces the launch of a new social media campaign for its Vitalite dairy-free spread, celebrating the joy of a dairy-free lifestyle.The campaign, Viva La Vitalite, aims to build awareness and drive brand relevance and affinity, while also establishing Vitalite’s presence on Instagram. The brand’s first paid ...
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Burts reinforces health message with new look for Lentil Waves
In recognition of a shift in the number of consumers looking for healthier and free-from alternatives Burts Snacks has updated its Lentil Waves range. Rolling out this month, the new-look range of Burts Lentil Waves includes gluten-free certification by Coeliac UK and will carry the Crossed Grain trademark. As well ...
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What would you do for a Maryland? campaign returns
Burton’s Biscuit Company is bringing back its ‘What would you do for a Maryland?’ campaign to the nation’s TV screens in February as well as by social media activity.The £350k campaign breaks on 1st February, with the TV commercial premiering with ITV’s ‘The Voice’ during prime time Saturday night viewing, ...
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PG tips unveils Cuppas Taste Better Together campaign
PG tips is launching a new initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big Lunch, to help reduce loneliness by bringing people together over a cuppa. ...
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Batchelors Peas renews rugby league partnership
Canned peas brand Batchelors Peas has renewed its partnership with rugby league’s Betfred Super League for the fifth consecutive season. The partnership will see Batchelors Peas continuing to drive category awareness through media relations activity including: press competitions, on-pack promotions, digital and social support in addition to money-can’t-buy prize draws. ...
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Premier Protein bars make their debut on UK market
Premier Protein, which is already available in the US and across Europe, is launching its range of bars in the UK this month, with a targeted plan for distribution in the convenience and forecourt channel. The bars are aimed at those who want protein products as part of their ...
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Opal Fruits brought back for a limited period
Mars Wrigley has announced that Opal Fruits are to return to British shops.The treat will be offered in its original flavour format, meaning, that for the first time in over a decade, the public will be able to enjoy both a lemon and a lime treat (the two were combined ...
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Blakemore Spar stores trial waste fighting app
The Spar Fairfield forecourt store is one 15 Blakemore Retail Spar convenience stores based in Lincolnshire which are trialling the Too Good to Go food waste fighting app, which enables people to purchase short-dated food for a reduced price.The app, which was launched in the UK in June 2016, was ...
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Spar Scotland launches new advertising campaign
Spar Scotland is launching a new advertising campaign, aimed at surprising shoppers with deals on key food and drink products available in Spar stores in Scotland.In a series of TV ads being aired exclusively on STV, the new media campaign from Spar Scotland focuses on six headline products including Goodfella’s, ...
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Robinsons adds new flavour to Fruit Creations range
Squash brand Robinsons is adding Blackberry and Blueberry flavour to its Fruit Creations range. Phil Sanders, out of home commercial director at Britvic, commented: “As the latest addition to the Robinsons Fruit Creations portfolio, the Blackberry and Blueberry flavour will build on the great success of this range, which won ...
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Urban Eat targets post-Veganuary luncher with three new products
Sandwich brand Urban Eat is spicing up the food-to-go category with three new products targeting the post-Veganuary luncher.Available to all accounts nationwide from the 27 January, the Core range will include a new addition, Sriracha Chicken Wrap, featuring chicken breast with a spicy sriracha mayo, carrot and ginger slaw and ...
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Heart-shaped donut launched in run-up to Valentine’s Day
Delice de France (formerly Aryzta Food Solutions) is appealing to shoppers’ love of an indulgent treat with the launch of a limited-edition Valentine’s Heart Donut. The heart-shaped donut is filled with sweet & fluffy cremé, decorated with pink icing and topped with white and red sugar shaped hearts and ...