All Products articles – Page 4
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Birds Eye updates advert to take account of lockdown
In response to the coronavirus lockdown, Birds Eye has launched an updated communications advert titled “So, what’s for tea?” The new campaign will run in place of the original through-the-line activity and will provide families with ideas for teatimes as well as for playtime, family time and downtime. ...
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YOP update
Drinkable yogurt Yop has unveiled a new pack design, which highlights that bottles are recyclable, a new 180g size in a four-pack and a new Tropical flavour.
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Tropical rum
Captain Morgan rum has a new Tiki variant, available in a 70cl bottle. The pineapple and mango flavoured rum will be backed by a £1.5m marketing spend.
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New Rustlers packaging highlights quality
Kepak has unveiled a new look for its £101m Rustlers brand that features ’flame grilled’ and ’100% British and Irish beef’ messaging to highlight the quality, provenance and genuine flame-grilling process of Rustlers products. It hopes this will drive shopper reappraisal of the brand. The new look is being supported ...
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Pepsi Max flavours get snazzy new look
The popular Pepsi Max flavours range (Cherry, Raspberry and Ginger) has been the subject of a colourful new packaging redesign created to appeal to younger consumers. The Pepsi Max flavours make up 53% of the total flavoured cola segment, with Pepsi Max Cherry the number one flavoured cola in ...
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Limited edition
Choco-Hazelicious is the latest limited-edition flavour from Yazoo. It comes in 400ml and 1ltr sizes, in price-marked and non-price-marked versions.
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Easy squeezy
Hellmann’s award-winning Vegan Mayo is available in a new 100% recyclable squeezy format. A precision tip makes the packs easy to use. Rrp is £2.99.
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Golden Wonder and Deliveroo promotion
Golden Wonder has teamed up with Deliveroo to give consumers the chance to win up to a year’s worth of free takeaways. The Great Golden Wonder Takeaway Giveaway is running across over 25 million packs of crisps and snacks from now until the end of July. The promotion is supported ...
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Lucozade Energy gets a Citrus Chill flavour
Lucozade Energy Citrus Chill is a new lemon and lime flavour, available in 380ml price-marked and standard packs. It is expected to build on the successful launch of Lucozade Energy Apple Blast and Lucozade Energy Watermelon Strawberry Cooler, the latter of which delivered sales of more than £2.1m ...
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Coca-Cola Energy launches new Cherry flavour
Coca-Cola European Partners (CCEP) is building on the success of the launch of Coca-Cola Energy, which clocked up almost £4m-worth of sales in 2019, by unveiling a new cherry-flavoured variant.CCEP says Coca-Cola Energy Cherry will help retailers capitalise on the demand for flavour innovation in the energy sector by combining ...
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Blackcurrant joins Capri-Sun juice drink line-up
A new Capri-Sun 330ml Blackcurrant pouch is joining Capri-Sun Orange and Capri-Sun Cherry. Brand owner Coca-Cola European Partners (CCEP) says the launch will help retailers make the most of the consumer demand for on-the-go blackcurrant-flavoured juice drinks, which are now worth £62m (Nielsen). The new variant is made from real ...
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Giant Skittles deliver a bigger, juicier hit
New Skittles Giants are three times the size of a standard Skittle and so deliver more mouth-watering fruity flavour in one sweet. By creating a sweet that is bigger and softer than original Skittles, Mars Wrigley hopes to appeal to a broader range of shoppers. The sweets come in a ...
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New raspberry Fanta to attract new drinkers
Coca-Cola European Partners (CCEP) has added a raspberry flavour to its Fanta zero sugar range. With 75% of Fanta zero sugar’s growth being incremental, the company says the new flavour will help maximise sales for retailers by attracting new consumers into the segment and encouraging occasional shoppers to return ...
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Millionaires Waffle added to On The Go range
St Pierre is extending its successful On The Go range with the launch of a new individually wrapped Millionaires Waffle. Made to an authentic Dutch recipe, the St Pierre Millionaires Waffle is topped with caramel and coated in real Belgian chocolate. The product is already being listed in selected WH ...
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Froneri launches Rowntree’s Fruit Stack lolly
Froneri is launching the new Rowntree’s Fruit Stack lolly, which provides strawberry, orange and apple flavours in a single package. Brunhilde van Antwerp, UK head of marketing at Froneri, commented: “We’re really excited for the launch of the Rowntree’s Fruit Stack which offers something for everyone with three different ...
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Graze launches its first PMP range in convenience sector
Unilever’s healthy snacking brand Graze is launching its first priced-marked pack (PMP) range in the convenience and wholesale sectors. The line-up comprises the brand’s best-selling sweet and savoury punnet products, including Lively Lemon flapjack, Cocoa Vanilla flapjack, Smoky Barbecue Crunch and new Salt Vinegar Crunch. The PMP packs ...
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Drinkable yogurt brand YOP revamps design
Drinkable yogurt brand YOP has unveiled a new design across its portfolio, as well as new formats and flavours. The 500g bottle format, which currently includes Strawberry and Raspberry, will be joined by the new 180g size in four packs. The additional sizes tap into new usage occasions for the ...
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Camelot congratulates retailers on passing proof of age test
Camelot has congratulated its retailers for the third year in a row after final results for 2019 show that 91% of National Lottery retailers correctly asked for ID as proof of age on the first visit. The high pass rate has now been maintained for three straight years, and betters ...
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Lucozade Energy adds Citrus Chill to flavours range
Lucozade Energy is introducing Lucozade Energy Citrus Chill to its £66.8m flavours range in 380ml price-marked and standard packs. Zoe Trimble, head of marketing for Lucozade at Lucozade Ribena Suntory, said: “We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they ...
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JTI introduces 3-in-1 rolling tobacco Holborn Yellow variant
JTI has launched a new 3-in-1 rolling tobacco variant into the Holborn Yellow brand family. For the first time, the pouch will include tobacco, papers and filters all in one place, with 30g of tobacco, 100 papers, and 77 filter tips. Ross Hennessy, sales vice president at JTI UK, said: ...