Burton’s Biscuit Company is rolling out of a range of larger, better value, price-marked Maryland Cookies packs, available exclusively to the convenience channel.

Available from mid-June, the new £1 200g PMP range, will replace the 99p 136g PMP range and include three flavour variants: Chocolate Chip, Double Choc and Hazelnut.

Kate Needham, marketing director at Burton’s Biscuit Company, said: “Price-marked packs remains hugely important in driving sales in the impulse sector, playing a vital role in offering shoppers reassurance when it comes to value, a factor which will be more important than ever as the nation faces into the challenges of a recession.

“We will continue to support the convenience channel by offering our bestselling products at attractive prices, enabling retailers to capitalise on the increased rate of sale we know PMPs can deliver.”