An inspired launch to attract younger consumers

Boursin Inspiration is a new dip from the cheese brand available in Curry and Jalapeno flavours. It comes in 125g, 100% recyclable tubs, rrp £2.20.

"Our new Inspiration range highlights our continued focus on consumers enjoying indulgent moments with Boursin all year round," says Celina Leroyer, Boursin’s senior brand manager, who expects the dips to attract a younger audience for the brand.

0333 900 2020 www.boursin.co.uk