Red Bull has launched a new retailer loyalty programme called Perfect Partnership.
Participating retailers will be scored on a points system based on the availability of Red Bull lines, their visibility and placement.
For example, points will be awarded if Red Bull is allocated 30% of sports and energy space which, according to AC Nielsen data, reflects its market share.
League tables will be published every eight weeks so retailers can track their performance and win a variety of rewards. These range from merchandise to tickets to top events such as the British Grand Prix.