Burts is adding a new Beef & Mustard flavour to its hand-cooked Ridges range. Available from September, the new flavour will sit alongside the Reaper Chilli & Lime Ridges as Burts focuses on growing its brand into the expanding hand-cooked crinkle market.
The new Ridges use organic beef from Burts’ local ingredient partner, The Eversfield Organic Farm, and will come in a 40g single-serve pack.
Dave McNulty, CEO of Burts Snacks, said: “Offering bold flavours beyond our premium hand-cooked range, the addition of Beef & Mustard Ridges will support Burts in our wider plans to continue our growth, building on the success of our NPD in 2022. Expanding into the crinkle cut market will allow us to harness the opportunities that the sector offers and will keep consumers engaged. We’re passionate about all our products and ingredients, and we’re excited to be rolling out the latest flavour of Ridges to the OOH sector.”