Premier Foods xmas

Premier Foods has expanded its festive range with limited edition products across its Bisto, Oxo and Paxo brands.

Bisto Pigs in Blankets gravy, Bisto Crispy Roast Potato seasoning, Bisto Best Turkey & Cranberry gravy, Paxo Turkey & Bacon flavour stuffing and Oxo Turkey stock cubes are all being rolled out now.

Featuring a standout Christmas pack design, Premier says the products have already started creating a stir on social media and will help retailers attract a wide range of shoppers who are looking for inspiration to create tasty meals over the festive period.

Bisto, Paxo and Oxo remain the go-to brands for the festive roast, with almost one in two of every UK household buying the brands at Christmas (IGD data). Additionally, consumers are likely to trade up from their usual products, making the Bisto ‘Best’ range a ‘must stock’. On average, during the four-week period in December, Premier Foods’ portfolio sees a 7.7% increase in purchase (units) of the Bisto Best range versus the rest of the year.

Helen Touchais, brand director for flavourings and seasonings at Premier Foods, said: “New product development plays a key role in Premier Foods’ growth strategy and offers choice, which is especially key at Christmas time when shoppers are looking for ways to further enhance their cooking to create delicious meals for the special occasion. Bisto is a roast dinner essential and a leading brand in the category and we expect consumers to turn to it even more so at Christmas for trusted quality and flavour. The new launches will bring additional fun and excitement to the classics during festive celebrations and encourage increased basket spend.”