Ginsters cauli slice

The latest Limited Edition from Ginsters is a Cauliflower Cheese Slice (170g, rrp £1.65). The launch comes as part of Ginsters’ ongoing strategy to add more variety to savoury pastry by introducing innovative new flavours that will attract new shoppers into the category.

The launch comes hot on the heels of the successful reintroduction of the Ginsters Festive Slice at Christmas and the popular Creamy Garlic Mushroom Slice earlier in 2022. These seasonal launches have delivered over 600,000 new shoppers to the category and have driven 47% incremental growth, attracting younger shoppers to the brand (Kantar data).

Like all Ginsters products, the Limited-Edition Cauliflower Cheese Slice includes no artificial colours, preservatives or flavours

Sam Mitchell, Ginsters managing director, commented: “We are the market leader in savoury pastry, and we want to drive year-round excitement and bring new shoppers into the category. We have already proven that our Limited-Edition range can help to do just this, and we hope that this latest delicious flavour innovation will continue to help savoury pastry go from strength to strength.”