A dark chocolate version of Cadbury’s Flake will hit the shelves this month. Targeted at 18- to 39-year-old women, Flake Dark aims to exploit the increasing popularity of dark chocolate, which has seen sales growth of 13% year on year.

The launch is backed by a £3.8m marketing spend, including Coronation Street sponsorship and sampling. In-store support includes shelf-ready packaging and innovative counter and floor displays.

The product is available from October 9.

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