The Dole Sunshine Company has announced an official partnership with leading Dutch cycling team Jumbo Visma. Dole will provide the athletes, including the UK’s Thomas Gloag and Anna Henderson, with a selection of healthy snacks to be enjoyed as part of their training and nutrition regime or as an on-the-go snack during race days on the road. The team headquarters will also be fully stocked with sun-ripened fruit snacks for staff and athletes to enjoy 365 days of the year.
This year’s Tour de France begins on the July 7 and will be watched by an estimated 3.5 billion people, making it even more popular than the football World Cup. Team Jumbo are one of the higher profile cycling teams, currently rated at number two in the UCI world rankings and feature stars like last year’s winner Jonas Vingegaard, Primoz Roglic and Wout van Aert.
Isabelle Spindler, general manager Europe of The Dole Sunshine Company, said, “As part of our transition from packaged foods to a nutrition and wellness brand, we are delighted to be partnering with Team Jumbo-Visma. Our healthy fruit snacks will be an important way for the team to incorporate additional vitamins and fibre into their diets, which we hope to play a small part in helping the riders enjoy a successful Tour de France, and rest of season.”