Nestlé is anticipating a huge response to its latest ’Get Set, Go Free’ campaign, the company’s biggest-ever promotional event. Backed by a £3m media campaign and fronted by World Diving Champion Tom Daley, the Get Set, Go Free promotion was first run last year, and triggered a 27% year-on-year uplift in sales. It has been refined for 2011, and will run across seven categories - including coffee, cereals and confectionery offering consumers the opportunity to try out a range of 27 activities for free at over 5,000 venues in the UK and Republic of Ireland.
This year Nestlé has also made it easier to participate. Points can now be banked directly on www.getsetgofree.com or via the new Facebook page and then exchanged for an activity voucher. Promotional packs hit the shelves this month and people can claim their activity up to July 31, 2012.
Graham Walker, Nestlé UK’s trade communications manager, said: "Through Get Set, Go Free, we are leveraging the huge scale of Nestlé in the UK, with a promotion that offers fantastic value for consumers and a great opportunity for retailers. It is multi-touch point meaning we’ll be on TV, outdoor and digital."