This year, Coca-Cola will be running its biggest-ever Christmas marketing campaign. Activity includes new TV advertising, festive-themed packs and a Christmas truck tour across the country.
According to Kantar Worldpanel data, 43% more households buy Coca-Cola, Diet Coke or Coke Zero than other cola brands at Christmas, so retailers are advised to stock up.
Dave Turner, trade communications manager at Coca-Cola Enterprises, said retailers should consider secondary siting in the lead-up to Christmas. For example, stocking Coca-Cola next to other products consumed at Christmas and Schweppes mixers alongside core spirit brands.