Imperial is entering the booming vape disposables category with the launch of the new blu bar vape range.
The blu bar range comprises a collection of disposable and ready-to-use vape products with a compact pocket-size design that allows for the “ultimate on-the-go convenience”. Each blu bar device contains 20mg of nicotine in 2ml of liquid providing up to 600 puffs and features a LED indicator that lights up when in use.
The new blu bar range comprises six flavours: Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice. Rrp is £5.99.
Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I, commented: “Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 70% of vape sales (ITUK estimates). We’re really excited to be joining this flourishing market with our new blu bar range, offering a great quality product from the well-known blu brand that consumers know and trust.”
Imperial will be supporting the launch with a special profit on return deal of up to 43% at wholesalers, as well as through a new dedicated blu bar trade microsite, which will launch on January 3. The blu bar Knowledge Hub will provide retailers with everything they need to know about the range, including useful articles, video content and quizzes, as well as the chance to win prizes.
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