JTI has announced that it will be repositioning its Kensitas Club Rolling Tobacco in Scotland with RRPs of £11.95 for 30g 3-in-1, giving the range the lowest RRP for a 3-in-1 rolling tobacco product in the UK, as well as £19.60 for 50g pouch formats.
Ross Hennessy, head of sales at JTI UK, said: “We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase.
”By repositioning the Kensitas Club Rolling Tobacco range in Scotland, it will allow retailers to capitalise on the brand’s momentum and success over the past 100 years, as well as tap into the growing RYO segment which now generates sales of £3.7bn a year.
”We’re confident that the price drop will provide Scottish retailers with an even more competitive product for existing adult smokers and drive incremental sales.”
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