JTI has launched Sterling Dual Capsule Leaf Wrapped in a new 20s format – an extension to the king size cigarillo product.
Rolling out across all channels from February, Sterling Dual Capsule Leaf Wrapped 20s, will follow the same stick configuration as the 10s, with a mentholated Virginia blend tobacco and capsule filter that when crushed releases a peppermint flavour.
RRP for a pack of 20 cigarillos is £9.10.
Ross Hennessy, head of sales at JTI UK, said: “We are committed to bringing retailers products that respond to current trends and resonate with existing adult smokers. The Sterling Dual Capsule Leaf Wrapped 10s range has gone from strength to strength since its launch, so we’re pleased to be giving retailers even more choice for their customers. With this new 20s extension, we expect the product to follow the same route as the 10s, resonating with those looking for a good quality product, at an affordable price point.”
JTI recommends retailers continue to stock the 10s, alongside the new 20s, in order to offer choice and profit from this growing category.