New-style packaging and a dark chocolate four-finger variant are the highlights of a new programme of activity for KitKat, Nestlé Rowntree’s flagship brand.

The latest ’foil fresh’ packaging will see KitKat 4 Finger, KitKat 2 Finger and KitKat Chunky using a new metallised wrapper which aims to keep the product up to five times fresher than at present.

The new KitKat 4 Finger Dark - available from September 18, rrp 39p - is a permanent addition to the range, which will capitalise on the growing number of consumers buying dark chocolate, tapping into a market that is predicted to grow 48% by 2010.

The latest KitKat activity - which will benefit from a £5m advertising campaign, as part of an overall £14m media spend on the KitKat brand this year, builds on recent success, which has seen sales of KitKat Chunky up 38%.

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