United Biscuits UK (UBUK) is driving consumer awareness of its core McVitie’s biscuit brand with its biggest-ever event, which invites snackers to vote for their favourite dunking biscuit.

The £1.3m Dunk for Britain sampling campaign kicks off this month and runs for eight weeks. According to UBUK 1.6 million biscuits will be sampled across 128 venues.

The campaign will end with a four-page advertorial in The Sun newspaper to reveal the nation’s favourite biscuit for dunking. Other support includes pos, money-off vouchers, local radio promotions, and a website – www.dunkforbritain.com.

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