Skittles is the subject of a £5m brand relaunch which includes a range redesign and new product. Skittles Confused contain sweets in colours that don’t match the flavours so they surprise consumers every time they eat them.
They come in 55g bags (rrp 45p) and 174g pouches (rrp £1.28)
The activity is the biggest-ever brand investment for Skittles. Support comes from mass outdoor sampling, in-store activation and social media engagement as well as a new TV ad which is set to hit screens in March.
According to Simstore research, 10 million Skittles are eaten every day in the UK. And Nielsen stats show that value sales are up 31%.