Cadbury - Win the Captain 3

Mondelēz International’s consumer promotion Win the Captain is back across Cadbury chocolate, Cadbury biscuits, Maynards Bassetts and Trebor products.

Running until 28 July, this year’s promotion will see more famous faces joining the Cadbury FC Captain line-up.

The competition offers shoppers the chance to win thousands of prizes including more once-in-a-lifetime opportunities to meet some of the UK’s most sought-after professional footballers. National and club captains Steph Houghton and Hugo Lloris join returning footballing icons Harry Kane and Virgil Van Dijk in this year’s promotional line-up.

For a chance to win, consumers can purchase any participating Cadbury chocolate, Cadbury biscuits, Maynards Bassetts or Trebor treat, visit the promotion’s website and enter the barcode and batch code visible on the pack.

This year shoppers could win 1 of 21 Captain experiences, and there are thousands of additional prizes up for grabs, including Sky TY packages and Love2Shop vouchers.

Nancy Galvin, brand manager for Cadbury Dairy Milk at Mondelēz International, explained: “Last year’s promotion helped drive sales across all categories – so we knew we had to bring ‘Win the Captain’ back in 2021 to help boost sales for our retail partners. This year we wanted to go big – which is why we’ve introduced new famous faces and a host of new prizes. We’re really looking forward to seeing just how bold retailers go this year – we’d encourage them to make the most of this iconic promotion in their stores.

“In uncertain times consumers look for reassurance and brands they know and love and with a summer of sport ahead of us, this year’s promotion from Cadbury, Maynards Bassetts and Trebor is set to be ever bigger and better.”

Harry Kane said: “I am delighted to re-join Cadbury FC, this time alongside Steph, Hugo and Virgil for what promises to be another great Win the Captain campaign. Can’t wait to meet some more of the lucky winners.”

The competition will be supported with a significant marketing campaign including PoS material, digital and social media support.