Mondelēz International has unveiled two new additions to the Cadbury Biscuits range, Cadbury Sandwich Snack and Cadbury Cookie Bites.
Cadbury Sandwich Snack offers consumers a more indulgent chocolate biscuit snack, while Cadbury Cookie Bites are available in an easy-to-share bag format.
Anna Petsi, brand manager for Cadbury Biscuits at Mondelēz International, said: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
Cadbury Sandwich Snack will be supported by a marketing campaign across out-of-home advertising, social and digital media later this year, and in-store support for retailers.