General Mills has added Sweet & Nutty to its Nature Valley range. Available in two flavours peanut and almond the new bars are made from a combination of crunchy nuts and toasted oats. The brand is engaging with consumers via Facebook by inviting them to take the ’Sweet & Nutty taste test’ at www.sweetandnutty.co.uk.
Sales director Neil Barker said that what sets the new product apart is its "unique combination of flavours and textures".
"We know from the success of the products in international markets that the taste is key in bringing new shoppers to the category."
The launch is supported by a £3m investment including TV advertising, extensive sampling and point-of-sale material.