Pringles is relaunching its 50g can as a more substantial impulsive snack, under the Big Snack umbrella.

Pringles Big Snack features new packaging for clearer product communication and added impact on shelf. All Pringles display and point of sale material will be rebranded accordingly.

Meanwhile, cheese & onion is having a makeover, which sees the existing can colour changing from pink to green and yellow.

The relaunch will be supported by a £2m marketing spend. Activity includes TV advertising and in-store promotions.

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