Panini’s Premier League sticker collection is back for 2023. All 20 teams are featured in full, from squad shots and shirts to key players. There are 636 stickers to collect.
There will also be a digital version of the collection, which will launch on the MyPanini Digital Collection app.
The collection is backed by a marketing campaign fronted by West Ham and England star Declan Rice. This will comprise a heavyweight TV and digital campaign, press and sampling activity, national newspaper campaigns and investment at retail across all listings.
Collectors can kick-start their collection with a starter pack, which includes a sticker album plus five sticker packets. Rrp is £4.99. Individual stickers have an rrp of 80p; multipacks have an rrp of £4.50; and the Pocket Tin has an rrp of £8.99
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