Carling has announced the official re-launch of its premium lager, Carling Premier. Carling Premier has been given a distribution boost and will now be widely available across both the on and off-trade.
Carling recognised that loyal fans had been voicing their support and enthusiasm for the premium lager on social media. With Carling having announced its partnership with the Premier League last year, the decision was taken to re-launch Carling Premier with increased distribution.
Carling Premier is a 4.7% ABV smooth nitrogenated lager, golden in colour, with a creamy head. It is described as having a well-balanced and softly refreshing taste. It is sold on draught, and in cans with a nitrogen widget to produce the smooth effect.
The premium lager complements the existing Carling portfolio, including Original Lager, Citrus Twist, Apple Cider and Black Fruits Cider – creating a premium option within the Carling range. In the off trade, the lager’s packaging will feature Carling’s refreshed visual identity, announced last February.
Jim Shearer, Carling brand director, said: “It’s great to officially announce the re-launch of Carling Premier. The lager has always had a loyal following of drinkers, who have a latent love for the product and were eager for it to be available more widely, so we’re excited to be able to increase its presence in the UK.
“For us, re-launching Carling Premier now makes perfect sense. Not only does the launch tie in with our partnership with the Premier League, but also at a time where many consumers are looking for something more premium. It is the perfect complement for our Carling original lager, with the same great taste and refreshment, but with a smoother mouthfeel and drinking experience.”