Heineken’s beer brand Desperados has launched an on-pack promotion highlighting the brand’s sponsorship of three of the biggest music events taking place across the country.
Until the 24th of August, shoppers will have the opportunity to win weekend tickets to Parklife, Boomtown and Bestival plus VIP passes to the Clubhouse, where consumers will have the chance to party like a VIP.
Toby Lancaster, category and shopper marketing director at Heineken, said: “We know that shoppers spend an average of £9.79 on beer and cider with a specific occasion in mind, so on-pack promotions which offer exciting and aspirational prizes can help retailers add real value to their offering and drive sales.
“We also know that Desperados is particularly popular with younger shoppers who are more likely to be hitting the festivals this summer. So, to not miss the beat, retailers should ensure their chiller is stocked up with these limited-edition packs for shoppers looking to celebrate festival season in true Desperados style.”
Desperados’ on-pack promotion is featured across 3-pack 330ml bottles, as well as 12-pack 250ml bottles.