This summer Foster’s is giving consumers the chance to win a trip to Australia, as part of its on-pack summer promotion.
Shoppers will be in with a chance to win a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well as well as the ultimate trip to “the thirstiest place on earth”, alongside a partnership with music and discovery app, Shazam until August 31 2018.
Shoppers can enter the competition by scanning the Shazam icon on the can and will be notified instantly if they have won one of the prizes.
The winner of the trip to Australia will be selected via a prize draw at the end of the campaign.
Through activating its “For the thirsty” platform throughout the summer months, Foster’s hopes to drive penetration at a time when shoppers are looking for crisp, cool refreshment. Furthermore, promoting on can means that 95% of the SKU mix can be included within the promotion, attracting more entrants and guaranteeing additional purchases of Foster’s throughout the summer.
Toby Lancaster, category and shopper marketing director for Heineken, commented: With 52% of beer and cider value sales taking place over key seasonal periods, our on-pack promotion throughout the summer offers a great opportunity for retailers at a time when shoppers are looking for crisp, cool refreshment.
“Activating on can means that we that we are able to cover a greater number of our SKUs, incentivising purchases and driving additional sales for retailers over the summer months. We are looking forward to revealing the winner at the end of August.”
Foster’s on-pack promotion is available across 4 x 440ml, 10 x 440ml, 12 x 440ml and 18 x 440ml can pack formats. The promotion is also available across Foster’s single 440ml and 568ml cans.