Guinness has announced the launch of two new beers – Open Gate Citra IPA (5% ABV) and Open Gate Pilsner (4.5% ABV).
They were both created at the Open Gate Brewery at St James’ Gate, Dublin, and are available in bottle and can formats.
Lead brewer Peter Simpson explained: “As brewers, our goal is to introduce people to the more flavoursome possibilities of beer.
“It’s no secret that many people are moving away from mainstream beers and seeking more flavoursome options – however this process can be daunting and that’s where our new Open Gate Brewery Citra IPA and Pilsner come in. Consumers won’t have to worry about quality or value issues because they know what they’re drinking has been released under the reliable and recognised Guinness brand.”
Katie Hunter, innovation manager for Guinness, commented: “Our two new highly-crafted beers sit in the space between mainstream and craft beers – enabling craft curious consumers to trade up from mainstream beer with the assurances of the Guinness brand. These two new beers are set to inspire consumers to broaden their beer repertoires in an accessible way, and ultimately drive incremental sales in the category.”
Both products will be available to the off-trade. Open Gate Brewery Citra IPA will have an RRP of £1.85 for a 330ml bottle, or £6 for a four-pack of 330ml cans. Open Gate Brewery Pilsner will have an RRP of £1.85 for a 650ml bottle, £5 for a four-pack of 330ml bottles, and £12 for a 12-pack of 330ml bottles.