Nisa’s own-label Heritage range has undergone label changes to ensure they all comply with the new Food Information Regulation (FIR).
From this month, all of Nisa’s rebranded new-world Heritage products, incorporating Heritage Pantry, Heritage and Heritage Gourmet, will be in line with the FIR guidelines.
The overall Heritage rebrand and reformulation began hitting the shelves in June and has been a success with members and consumers, says Nisa, with some categories experiencing an uplift of 89.5% year on year.
Nisa marketing director, Ian Bishop, said: “It’s important that our consumers have all the nutritional, simplified information to hand on not only clear, but beautifully designed labelling and packaging.
“Our aim is for our consumers to have an easy, enjoyable shopping experience and to enable them to know everything they need to know about our top-quality products. And by September next year, we plan to have the majority of products totally revamped and reinvigorated with newly designed packaging.”