Wine brand Wolf Blass has launched a through the line marketing campaign celebrating its award-winning history, fronted by a new TV advertising campaign in the UK.

The advert, which celebrates the winery being named Red Winemaker of the Year at the International Wine Challenge (IWC) three times in the last ten years (2008, 2013 and 2016), will be seen on major programming across key terrestrial and satellite channels throughout October, and will be supported by significant in-store activation support in key retailers.

The new advert will be shown around broadcasts of Coronation Street and Emmerdale on ITV, as well as the high-rated Jonathan Ross Show. It will also be shown on Channel 4’s Formula One highlights coverage, as well as on other programming across the ITV and Channel 4 digital networks, as well as on Sky One and Sky Living.

In the convenience channel, there will be significant awards activation seen in both Nisa and Bargain Booze, while more than 2,500 POS kits will be going into retail clubs servicing the cash & carry sector.

Kirstie McCosh, marketing director, Europe, at Treasury Wine Estates, said: “We are delighted to launch this new TV advertising to talk directly to consumers about the outstanding quality credentials of Wolf Blass. Year in year out the brand wins major recognition across the globe.

“However, the three recent wins as Red Winemaker of the Year at the prestigious IWC are the high watermark. They show a wine making team that consistently produces the highest quality wines year after year.

“It is a powerful message and one that we will be using in-store to talk to shoppers, using the assets as effectively as possible, from medals on-pack, to on-shelf feature and tastings in-store.”