UBUK has unveiled a host of activity for the New Year. This includes McVitie’s Dunk Time a new campaign to encourage consumers to enjoy a biscuit with their cup of tea.

Featured on packs of McVitie’s biscuits from next month, Dunk Time will give away over one million branded ’mega mugs’.

The three-month campaign will also include a national radio partnership and sampling in high-footfall areas. For retailers there will be point-of-sale material to help them cross-sell biscuits with hot drinks.

UB is also boosting its Jacob’s line-up with the launch of Oddities bite-sized savoury biscuits. Available from March, they are light and crispy, baked snack biscuits which come in an amusing mix of unexpected shapes with no artificial colours or flavours.

There are two flavours: cheese and smoky bacon; available in multipacks of five x 25g (rrp £1.75), 125g sharing packs (£1.42) and 30g on-the-go packs (59p). The launch will be supported by TV, poster, online and radio advertising. Jon Eggleton, marketing director at UBUK, reckons Oddities will attract new and younger consumers to the savoury biscuits category.

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