Pie-maker Pukka is sponsoring coverage of ITV’s rerun of the Euro 96 football tournament. Key matches will be shown on ITV4 and the whole tournament aired on the ITV Hub.

“Pukka pies have been a highlight of people’s football experience for over 30 years,” explained Pukka’s head of marketing, Rachel Cranston.

“With the nation currently unable to watch football live, what better way to remind the people of Britain they can still enjoy their favourite match day pie while enjoying the game from the best seat in the house?”

Pukka’s creative will feature idents throughout every Euro 96 match shown on ITV4 and on catch up on the ITV Hub. Pukka’s idents will feature alongside football-focused content across the brand’s social media channels, “to keep fans entertained as they reminisce over one of England’s most famous tournaments,” added Cranston.

Pukka’s idents will run throughout May 2020 on ITV4 and remain on the ITV Hub, and will be supported with a social media push.