United Biscuits (UB) has relaunched its Phileas Fogg range of premium snacks for 2009.
New products include savoury crisps, tortillas, poppadoms and nuts.
A complete packaging redesign aims to increase stand out on shelf and create a stronger brand identity.
The company says the changes will be backed by a £2m TV advertising campaign which will also emphasise the brand’s commitment to sourcing authentic ingredients and flavours.
The new crisp flavours include Mexican sweet chilli and Irish Cheddar & onion chutney, each with a rrp of £1.65 for 140g sharing bags and 58p for 38g handy bags.
The nut range includes Brazilian cashews in 90g bags, rrp £1.65.
This month also sees UB undertaking a £3m relaunch of its Go Ahead! range of healthier snacks, including new packaging.