UK consumers are set to provide a boost to the economy because of the 2010 FIFA World Cup, according to exclusive research by Mintel. The latest data reveals that nearly two thirds (63%) of Brits are expected to increase their leisure spending as a consequence of the World Cup rising to almost four in five hardcore football fans. In addition, nearly three quarters (71%) of the UK adult population are planning to watch the World Cup at some level, while just 28% claim to have no interest in the tournament.
With in- and out-of-home sectors looking to cash in, retailers are eagerly awaiting a good result. According to Mintel, 31% of consumers say they will be buying alcohol as a result of the World Cup, 29% food and snacks and 13% say they will buy a newspaper more often.
Richard Cope, principal trends analyst at Mintel, said:"Despite edging back into growth at the end of 2009, the UK economy remains in need of the boost to spending that can be delivered by the World Cup, ideally underpinned by a successful tournament for the England team. Sport can be a significant driver of the ’feel good factor’ that encourages happy consumers to spend and the opportunity of the World Cup this summer could prove just the ticket for both retailers and the wider economy."