Rollover, part of Pilgrim’s Food Masters, has expanded its extensive burger range with the launch of a Cheeseburger and Double Cheeseburger.
The beef patties in both the Cheeseburger and the Double Cheeseburger are quarter pounders (113g), served with slices of cheese in Rollover’s artisanal, hand-finished buns. The beef patties are available in a pre-cooked, frozen format, making them quick and easy to prepare. The cheeseburgers will be served in fully recyclable, biodegradable and compostable packaging made from a combination of wrapping paper and a cardboard tray, which retains the burgers’ temperature for eating on-the-go.
Rollover says burgers have great mass appeal. On average, 63% of the population of Great Britain purchase burgers once a month and they are worth £2.5bn within the foodservice channel alone (Kantar data). Burgers containing beef continue to be the first choice, above chicken and vegetarian options, accounting for 65% of total burger sales in foodservice – worth £1.6bn alone (Kantar).
Elodie Bretz, head of marketing at Rollover said: “In early trials with customers, the Cheeseburgers have already proved to be a great success. I’m delighted that football fans can already get their hands on our new Cheeseburgers at Elland Road Stadium, and I look forward to seeing the rollout to forecourts and stores nationwide.”
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