Mattessons is aiming to drive new sales opportunities this autumn by adding a limited-edition flavour Scrum’my chargrilled chicken to its Fridge Raiders range. The new flavour is designed to drive footfall and sales during the autumn of sporting events, as research demonstrates that snacking sales increase during big events.
"Our new rugby-inspired packaging is designed to disrupt shoppers and bring excitement to build on the success of our limited-edition flavour last summer. It seemed a natural fit to launch a rugby-inspired limited-edition pack to support the upcoming sporting events schedule," commented Raquel Medina, assistant brand manager for Mattessons.
There are two pack formats: a single 60g pack (rrp £1.29); and a multipack of three 25g packs.
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