Ryvita is extending its range of healthier snacks with the introduction of Ryvita Muesli Crunch, a sweet snack, which is designed to be eaten on its own.

The new launch is expected to further drive the healthier sweet biscuits sector of the biscuits market, which has shown growth of 10.7% year-on-year and accounts for 31% of the total category, according to Nielsen data.

Ryvita Muesli Crunch is an oven-baked Crispbread with currants, sunflower and pumpkin seeds, oats and kibbled rye, sweetened with honey and brown sugar.

The development of Ryvita Muesli Crunch follows the brand’s extension of its bagged snack offering in May with Ryvita Sweet Minis. The launch also furthers the brand’s aim to create a portfolio to cater for all snacking occasions, and drive category value for retailers.

The launch will be supported by TV ads to be aired in 2007.

Suggested retail price is £1.29 for a 200g pack.

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