Trebor is bringing back its Cash in a Flash consumer promotion for a second year, offering shoppers the chance to win a range of cash prizes including a jackpot of £1,000.
The promotion is live from this month and is running across the full Trebor singles range, with bespoke point-of-sale materials.
Cash in a Flash offers consumers the chance to win by purchasing any Trebor product and sharing a snap of the pack on its website. More than 1,000 cash prizes are up for grabs on the spot, including £1,000 cash, with winners guaranteed every day.
Rafael Espesani, senior brand manager for Trebor at Mondelēz International, said: “It’s incredibly important to us that we create campaigns that are effective for retailers. Last year, we saw a 23% sales uplift across the Trebor singles range in independent and symbol group stores during the promotional period, with 28,052 scanned logos. We’re looking forward to welcoming back Cash in a Flash to help create a real buzz in-store for our independent retail partners.
“Trebor is the number one mint brand in the UK, with the top three best-selling products in independent and symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. This year we are confident Cash in a Flash will again help drive real sales growth in the convenience channel.