Gold Standard Nutrition (GSN) will launch its first forecourt alliance later this month when Top 50 Indie Valli Forecourts will start stocking the company’s products.
Valli has committed to stocking Chicken Bite (Panko and Salt & Pepper), all four high protein wraps (Korean Sweet Chilli, Sticky BBQ Chicken, Chicken Tikka and English Breakfast) and seven of GSNs most popular Pots of Gold (Sweet & Sour, Breaded Chicken Katsu, Salt & Pepper Chicken Noodles, Malaysian Coconut Curry, Pasta Bolognese, Thai Green Curry and Piri Piri with spicy rice) as part of its new protein-rich offer.
GSN classes itself as a leader within the protein-rich frozen ready meal arena with products for health-conscious consumers seeking food offerings that are low in sugar and rich in protein.
The Selby-based business first made its name within the indie gym scene before pivoting into B2C during Covid. Today GSN’s reach extends to the NHS, army barracks, ambulance/police stations, universities, foodservice as well as a trial within a selection of Co-op stores.
GSN spokesperson, Neal Rawlinson, said: ‘We identified the opportunity for best-in-class garage forecourts some time ago because it perfectly mirrored the time-poor yet conscientious consumer demographic that we’re actively targeting. Valli is a perfect garage forecourt partner for a conscientious food brand like ours, because its stores not only offer an extensive food offer, but they are also a proven pitstop for innovative challenger brands to showcase their appetite appeal.”
