Unilever has launched a £7m Talking Ice Cream marketing campaign to promote its new Snacking range. The three products in the range Wall’s Solero Strawberry Smoothie, Feast Sandwich and Wall’s Duo carry rrps of 80p in a bid to tap into the under £1 on-the-go snacking opportunity.
The three ices will be promoted through experiential and sampling as well as out-of-home, online and social media activity. To help retailers capitalise on the increased awareness, Unilever is investing in new snacking-specific secondary freezers and pos material.
Also new to the Wall’s range are two Magnum Double variants: Double Raspberry and Double Coconut, which will be supported by a £10m media spend.
And in the take-home market there are three new Magnum tubs: Classic, Almond and White. Rrp is £3.85 for a 440ml tub. TV advertising supports the launch.
Also available this month is a new Calippo Combo which combines vanilla ice cream with strawberry fruit ice.
With no artificial colours or flavours, this new addition has been responsibly made for kids, in line with Wall’s commitment to nutrition.