Wrigley’s 5 chewing gum is back on TV from mid January. The ads for the electro and cobalt variants are designed to bring to life the brand’s proposition of ’Stimulate Your Senses’.

They include a man lying down on thousands of metal ball bearings that begin to vibrate and beat beneath him the sonic vibrations intensify and so too does his experience.

Gareth Streeter, PR manager at Wrigley, says: "We are confident that the campaign will appeal to and excite an audience of all ages. We would advise retailers to stock the full 5 range to capitalise on the profit opportunity that the increased consumer awareness is set to bring."

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