All Forecourt Trader articles in September 2003 – Page 2
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News
Mo’gas: An irreverent view from the network
LAST MONTH’S JUDGEMENT in the Esso case arrived too late for my column, which, while unfortunate, does mean I’ve had a little longer to consider the outcome. Obviously the overall result was very disappointing – Esso won on two out of three of the issues and is already three goals ...
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News
White winter for Maltesers
A white chocolate, limited edition of Maltesers goes on sale this winter. Available from November, White Maltesers will be supported by a £2m campaign including TV and poster advertising.Masterfoods advises retailers to multi-site in key impulse areas to drive sales. Dumpbins and ‘quick boxes’ should be sited in high traffic ...
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News
We did nothing wrong
Shailesh Parekh is one of the most high-profile of the former Esso licensees involved in the trial, and has become something of an unofficial spokesman for the group. He’s not afraid to speak his mind, as he has demonstrated in the various public protests he has been involved in, his ...
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NewsWe did nothing wrong
Shailesh Parekh is one of the most high-profile of the former Esso licensees involved in the trial, and has become something of an unofficial spokesman for the group. He’s not afraid to speak his mind, as he has demonstrated in the various public protests he has been involved in, his ...
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News
Total’s rally promotion is tops
Response to Total’s World Rally Championship scratch card promotion has been impressive, according to the company’s retail marketing director Malcolm Jones. “This is a fantastic way for our customers to enjoy and become involved in Total’s associated partnership with the Peugeot World Rally Team and World Rally Championship,” he said. ...
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News
Protect yourselves
The Data Protection Act has been in force for a few years now – long enough for the crooks to get their brains around the various opportunities for scams. The most common scams take the form of companies demanding money from retailers for registering them under the Act – and ...
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News
Top-up trade up
Vodafone is offering its 7.84 million Pay As You Talk customers 20 per cent extra airtime when they top up their mobiles between September 1 and October 12. The ‘20 per cent free’ calling credit is automatically applied upon activation of all top-ups of £20 or more.The promotion was first ...
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News
Tricks and treats
Masterfoods is to run in-store Halloween activity during October to support its funsize chocolate confectionery brands – Mars, Maltesers, Twix, Milky Way, Snickers and Bounty.Masterfoods says funsize sales currently represent 28 per cent of the take-home confectionery market.The new initiative aims to underline the importance of Halloween in terms of ...
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AnalysisTrial and tribulation
Following the trial between Esso and more than 100 licensees, earlier this year (see Forecourt Trader, August issue), many of those involved are finding it hard to come to terms with the lack of resolution in the judgement.PRA director Ray Holloway is no exception. “One of the things this court ...
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