Following the continued success of the brand’s range of flavours, Pepsi Max is expanding with the launch of Pepsi Max Mango. The new flavour innovation joins Cherry and Lime in the fruit-flavoured line-up and aims to help retailers continue to attract new consumers to the soft drinks category, in addition to keeping existing buyers engaged.
Pepsi Max Mango will be available from this month in 500ml, 1.25ltr, 1.5ltr and 2ltr bottles and multipacks of eight and 24 cans.
According to IRI data, since the launch of Pepsi Max Lime in June 2021, the brand’s flavoured colas grew by £6.3m (+16.9%) in 2022, delivering more growth for retailers than all other flavoured sugar-free colas combined.
