Jet has launched a new standards and service programme, ’Proud to be Jet’. The programme assesses, benchmarks and continually measures site performance across Jet-branded forecourts based on annual compliance audits and other brand-related activity. The programme has been designed to improve the forecourt experience for customers in terms of facilities and forecourt safety, but also to reward dealers and instil a sense of pride in being part of the brand’s network.
Dealers will be rewarded with ’diamonds’, tying in with Jet’s 60th anniversary this year. The diamonds can be exchanged for a range of items to further enhance site standards, such as an annual risk assessment and under-canopy LED Lighting.
Sharon Morrow, retail services co-ordinator at Jet, said: "Our aim is to drive up standards year on year consistently making our forecourts smarter, safer and more enjoyable to visit."