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Last updated: 07 August, 2006
Page 42
Walkers Crisps is hoping to drive growth of its Doritos brand by restructuring the range with the introduction of a new sizzling barbecue flavour and the inclusion of hint of lime and lightly salted flavours into the core range. The Latinos and Dippas sub-brands will be discontinued to eliminate confusion among consumers. Cool original and tangy cheese Doritos will now be available in larger 350g bags. 01189 306666
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