Doritos goes for growth
Published: 07 August, 2006
Page 42
Walkers Crisps is hoping to drive growth of its Doritos brand by restructuring the range with the introduction of a new sizzling barbecue flavour and the inclusion of hint of lime and lightly salted flavours into the core range.
The Latinos and Dippas sub-brands will be discontinued to eliminate confusion among consumers.
Cool original and tangy cheese Doritos will now be available in larger 350g bags.
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