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Last updated: 01 July, 2007
Page 44
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand. There's a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look. Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline 'Your brain is 75% water - keep it topped up, stay drenched'. According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year. 01245 261871
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