Jet has just launched its new enhanced JetMax range of engine oils. Stuart Cufflin, transport and retail contracts manager at the company, explains the rationale behind the enhance-ments: "We first introduced JetMax in 2009 and the products have always been popular across our dealer network, but we wanted to further enhance the range to reflect the latest sales trends. Our latest range should suit up to 75% of cars. It has now been streamlined into five products to free up shelf space and make selection of the correct product easier and more accurate for customers and sales staff. We’ve also introduced striking new packaging to help distinguish the new and improved products in our dealers’ stores. We review our range and formulas regularly to ensure the products offered are the best sellers and we’re confident that this latest enhanced offering will be well-received by dealers and consumers alike."

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