All Forecourt Trader articles in February 2017 – Page 3
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News
Moving on up
If you’re of a certain age, you may remember your mum telling you that it was wrong to be seen eating out on the street. How times have changed! Eating on the move and buying food-to-go is commonplace and we’re doing it more and more. Indeed IGD estimates that the ...
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News
Peperami stands up
Peperami is the subject of a six-figure marketing campaign to support last year’s launches of its Tex-Mex flavour and Snack Pack format.The activity has three main elements: a TV sponsorship and branded partnership deal with Comedy Central UK, a dedicated ad campaign and the return of the Pork Tour sampling ...
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News
Vital veg and protein
A box of Wat Kitchen is low in fat, contains less than 350 calories and provides vital veg and protein. There are two rice and two noodle flavours in the range: Chicken in Teriyaki Sauce with Noodles; Sweet and Sour Chicken with Rice; Chicken Tikka with Rice; and Chicken in ...
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News
Slicing up sales
Traybakes delicious goodies are now available in Sharing Slice packs. Varieties include Caramel Shortcake, Cinder Road, Peppermint Crunch and Honeycomb Crunch, their recommended retail prices are based on their ingredients so range from £3.50 to £5.The launch follows the success of the individually wrapped Traybakes. These come in shelf-ready packs ...
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Analysis
Tracy West: Shop Talk
I’ve written about this before and I’m sure I’ll write about it again. It’s to do with today’s all-singing, all-dancing service stations. It’s not a complaint: I love them. I wish I had more near where I live or at least one decent one near where I live. The sites ...
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News
Tobacco solution
Mahmood Saleem, owner of Jet Ardeer Services in Stevenston, North Ayrshire, undertook a large-scale redevelopment of the site in 2016. The original 750sq ft convenience store was razed to the ground and replaced with a two-storey building that now houses a 2,700sq ft shop on the ground floor and offices, ...
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News
product news: Unilever lines up £7m spend on ice cream
Unilever has lined up a £7m media value planned marketing investment, new freezers and POS materials, promotions and an innovative range of new products to support the impulse ice cream category in 2017. From March, Unilever will be launching the Talking Ice Cream marketing campaign to promote its new snacking ...
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News
product news: TV adverts support Walkers re-sealable packs
Walkers is supporting the launch of its new 175g re-sealable sharing packs with an eight-week TV campaign featuring brand ambassador Gary Lineker. Launching on the 1st February, the TV creative will focus on the fans and the social occasion created by watching matches with family and friends. The advert features ...
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News
Applegreen finance chief to leave
Applegreen has announced that its chief financial officer, Paul Lynch, has decided to leave the company. He joined Applegreen as CFO in July 2014 and was appointed a board director in August 2014. Applegreen said it will commence a process to appoint a successor immediately, and Lynch will remain in ...
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News
product news: Carling refreshes brand
Carling has unveiled a brand refresh that will be introduced across its full range. The design introduces consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. Rolling out throughout 2017, the new brand identity will start appearing on shelf from March. Jim Shearer, Carling ...
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NewsEuro Garages closes deal to buy Little Chef
Euro Garages co-ceo Zuber Issa has confirmed to Forecourt Trader that the company completed a deal to buy the Little Chef chain of roadside restaurants on February 1. Little Chef was previously owned by the Kout Food Group, which bought the chain in 2013 for £15m. A spokesperson for Intervias, ...
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News
product news: Maltesers unveils Red Nose campaign
Maltesers is calling for the nation’s support to raise £1m on Red Nose Day as it launches its new campaign, which encourages consumers to #bakeamillion for Comic Relief. Following in the footsteps of the Maltesers “Bake Yourselves Silly” campaign in 2015, which donated £1.3m through on-pack donations and employee fundraising, ...
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News
Two Gulf customers win cars
Certas Energy’s most recent forecourt promotion, ‘Win a Car’, designed to drive up fuel volumes, has culminated with two customers driving home in brand new Gulf-branded Fiat 500s. ‘Win a Car’ was open to over 500 Gulf forecourts nationwide, supported by hundreds of weekly spot prizes and a comprehensive promotional ...
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News
Chartman fun day raises cash for charities
Pyjamas, onesies and cake bakes were the order of the day for Chartman Retail’s annual charity fun day on Friday January 27. All 10 sites operated by the West Country Top 50 Indie were encouraged to raise funds for nominated charities, including Parkinsons UK, Macmillan, Devon Air Ambulance and the ...
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News
product news: Kerry Foods expands cheese snack category
Kerry Foods is launching a new snacking range called GoGo’s, which offer cheese bites alongside a range of nutritious ingredient combinations. Amanda Ryan, senior brand manager at Kerry Foods, commented: “With research showing that 27% of consumers are willing to pay more for snacks that have positive nutritional benefits, we ...
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News
European hot food concept lands in UK
A hot food to go concept that is widespread across forecourts in Europe is being introduced into the UK. Sibylla, a Swedish fast food brand, is launching in the UK with the Sibylla ’Shop in Shop’ concept. Sibylla UK representative Richard Tyler explained: “Sibylla ’Shop in Shop’ is a ...
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News
product news: Planters gives Mr Peanut UK debut
Following its full launch into the UK grocery and convenience channel in July 2016, Planters, the number one nut brand in the US, is set to air its first UK multimedia campaign. Designed to communicate the brand’s personality and showcase its product portfolio, the campaign will be the UK debut ...
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News
product news: Tic Tac introduces emoticons
Tic Tac is appealing to digitally-savvy consumers with the launch of ‘Express Yourself’, a campaign which will see the T1 and T100 formats featuring emoticons expressing different emotions. With over six billion emoticons sent every day in 2015 and still growing, the campaign aims to connect with the consumers of ...
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NewsShell preparing to relaunch V-Power fuel
Shell UK is preparing to launch the lastest version of its premium fuel V-Power in the spring. The new fuel, which features ’Dynaflex technology’ will be marketed across the media and on Shell forecourts nationwide as ’Britain’s best fuel’. V-power was originally launched in 2008, updated in 2012, and following ...
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News
product news: Tyrrells revamps Furrows range
Tyrrells, the premium hand-cooked English crisp brand, has unveiled its renovated Furrows range. A pack re-design celebrating characterful ‘Men of the Land’ has been introduced alongside a new flavour – Aberdeen Angus beef & English mustard. Launched in 2010, the Furrows range originally drew its inspiration from the furrowed fields ...