Gulf has reported outstanding results from its Amalfi Coast Big Bold Journey advertising campaign, delivered in partnership with PetrolPrices, which it says demonstrates the power of targeted, in-app and email-led engagement to connect with motorists at key decision moments.
Running across September and October, the campaign promoted Gulf’s Big Bold Beautiful Journey partnership and gave motorists the chance to win an Amalfi Coast Road Trip. The activity was delivered to PetrolPrices’ opted-in user base through a combination of site-wide in-app advertising, dedicated promotional placements at every Gulf station, and targeted email communications, ensuring consistent and high-impact visibility throughout the customer journey
Commenting on the campaign’s performance, Niall Taylor, senior marketing manager at Gulf Certas, says: “I’m absolutely thrilled with the performance of the Amalfi Coast Big Bold Journey campaign
“Driving 2.3 million Impressions and securing 58,000 Gulf Station views in just two months clearly shows the power of this partnership with PetrolPrices. Crucially, the campaign directly engaged our core audience, evidenced by the fantastic 50% average email open rate among opted-in users.
“The integration within the app, appearing site-wide and as a dedicated promo at every Gulf location ensured maximum visibility.
“This campaign successfully used the lure of an epic road trip to significantly boost awareness and drive high-value engagement for Gulf.”
Clare Lafferty, director at PetrolPrices, adds: “This campaign demonstrates the strength of our advertising platform in connecting brands with drivers when it matters most. Gulf’s Amalfi Coast Big Bold Journey used inspiration and relevance to cut through, and the performance shows just how effective it can be when brands engage motorists as they’re actively planning where to refuel.
“By combining site-wide in-app visibility, station-level promotion and targeted email, Gulf was present at every key decision point in the driver journey. The results speak for themselves, delivering strong engagement and clear indicators of real-world action.
“We’re excited about the future of the platform we’ve just launched in connecting brands with our audience of over three million motorists, and we’ve now opened the platform to independent dealers, giving forecourts of all sizes the opportunity to drive meaningful, measurable engagement.”
