Informed Sources
Informed Sources is a global data and analytics organisation, with offices in London, that collects and delivers high quality retail market intelligence data worldwide. We provide technology solutions with a focus on fuel and supermarket pricing, site analysis, network planning and customised market intelligence.
For over 30 years we have operated in one of the most competitive markets in the world, the global petrol industry. Our experience has cemented our reputation as a world leader in dynamic data of the highest quality.
Our data eliminates inefficiencies for our clients, provides them with a reliable view of the market and informs better decision making – whether they are setting prices, deciding where to build the next site or analysing historical market trends.
Promotional FeatureThe hidden impact of fuel price transparency
From 2 February, the UK fuel retail market entered a new phase. The introduction of Fuel Finder represents a structural shift in how customers choose where to buy fuel and, by extension, where they shop, eat and refuel in other ways.