Republic Technologies (UK) has unveiled a new look, new products and new packaging formats as part of major brand development for the Swan range of roll-your-own (RYO)filters, papers and smoking accessories.
The move is backed by a record £1m consumer marketing spend for Britain’s favourite filter and fasting-growing RYO papers range.
The bolder, brighter packaging will boost the Swan brand’s presence on shelf, aimed at attracting existing and new users to the brand. Republic Technologies (UK) is also offering consumers a clear choice in papers with its blend of natural textile and wood pulp versus other papers on the market which are made from 100% wood. In research, the company says consumers much preferred the blended option.
To celebrate the launch we’re giving five retailers £50- worth of Swan RYO products. For more information about Swan products go to www.houseofswan.com
Write your name, address and phone number on a postcard or sealed envelope stating what you want – Dormen, Kopiko, SoBe or Swan – and we’ll do the rest, including delivery. Send it to us at:-
Forecourt Trader, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT by June 30, 2011.